REBECCA BUCKNER
BLISS BABY PRODUCTS
CREATIVE MANAGEMENT
Managed the development of brand identity for Bliss Baby, a licensee of Bliss (AS Beauty). Planned, styled, and directed still life and lifestyle photography to showcase clean ingredients and kid friendly formula. Executed photo-retouching and organization for brand launch.
Collaborated with Bliss and Target to develop updated packaging using colored bottles and screen-printing. Created hand samples for presentation to retailer.
SOME PROJECTS WITHIN THE SCOPE OF BLISS BABY INCLUDE
Design, mockup, and sampling of of dual product
blister pack and PDQ for Costco club program.
Planned/directed photoshoots and created listing callouts for E-commerce bundles and promotions.
Designed and produced marketing collateral to be
inserted into Delta Children product packages,
increasing Bliss Baby sales and creating repeat customers.
Amazon Homepage
Lead creative direction for Bliss Baby Amazon brand video