REBECCA BUCKNER
BABY GAP FURNITURE
CREATIVE MANAGEMENT
Planned and directed product photography for new and all subsequent lines of Delta x GAP furniture. Worked collaboratively with GAP's creative department to stylize rooms based on GAP's signature look.
As the partnership between GAP and Delta Children strengthened, the product designs developed to encompass that signature GAP look, which was reflected in the product photography.
These projects are featured in chronological order to display progression.
GAP x DELTA Product Line - Initial Release
Worked collaboratively with GAP to stylize silos and lifestyle images for GAP and Delta Children B2C retail. Managed team of external photo-retouchers, working within shipping deadlines and brand guidelines.
GAP x DELTA Product Line - Extension Items
Incorporated extension items into current line, researched and implemented advanced shooting techniques and updated propping styles.
GAP x DELTA Product Line - Refresh
Sleek new product designs featuring a natural wood and pastel color palette call for a fresh take on room shots and styling choices. Performed market research deep dive and presented mood board to GAP creative, collaborating on modern direction for the new furniture collection photography.
GAP x DELTA Product Line - Extension Items
Planned and directed model photography for addition
of sherpa foam chairs in multiple designs and fresh color ways, including custom embroidery and a bright new
look in consistency with natural/pastel collection.