Successfully launched a line of clean kids skin and suncare, an entirely new product type for the company, in partnership with Bliss (AS Beauty).

Planned/directed product photoshoots and managed photo-retouching for new partnership product launches in collaboration with GAP.

Cooperated cross-functionally to implement photography for new category of interactive furniture.

Worked directly with GAP to plan and direct photoshoots for new soft good items. Managed photo-retouching teams for final images.

Took initiative and led a project during a period of unexpected shortage of resources. Completed over 450 images in very short time frame.

Directed model photoshoot and managed photo-retouching for company's first outdoor product, helping break into the category.